Growth Marketer

Sift is building a safer internet, and they are seeking a Growth Campaign Manager to help drive web inbound lead volume and new logo acquisition through integrated marketing programs. This role involves designing AI-powered campaign workflows, increasing lead volume across various channels, and collaborating with multiple teams to enhance awareness and engagement.

Responsibilities:

• Design and operate AI-powered campaign workflows that automate targeting, personalization, content iteration, and follow-up across the full funnel
• Help increase web inbound lead volume across paid and organic digital channels, email, social, third-party programs, and relevant follow-up motions
• Serve as a central campaign operator, coordinating messaging, timing, budgets, audiences, and execution across stakeholders and channels
• Develop prompt libraries, campaign playbooks, and AI-assisted briefs that accelerate execution and improve consistency across channels
• Own select demand generation programs including third-party campaigns such as content syndication, sponsored newsletters, sponsored content, and other scalable lead generation initiatives
• Use AI tooling to build audience segments, generate and test copy variants, and dynamically adapt campaigns based on performance signals
• Monitor performance against campaign goals and quarterly targets, identify gaps to plan, and recommend adjustments to improve traffic, engagement, MQL generation, meetings, and pipeline contribution
• Support the execution of select field marketing programs, including events, executive programs, and related follow-up activities where they align to business priorities
• Manage external vendors and partners, program budgets, timelines, and reporting to ensure programs are delivered effectively and efficiently

Requirements:

• 5+ years of experience in B2B marketing, with meaningful ownership of growth marketing, demand generation, and digital campaigns
• Experience building AI-assisted campaign workflows or automations
• Ability to write clear, effective prompts and adapt AI outputs into on-brand, high-converting campaign assets
• Experience managing paid and organic digital programs, including campaign activation across email, social, sponsored content, content syndication, newsletters, webinars, or related lead generation channels
• Familiarity with digital/social outbound motions and how to coordinate campaign execution across multiple channels
• Strong project management skills, with the ability to manage multiple programs simultaneously and keep stakeholders aligned
• Comfort working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing Operations
• Strong analytical orientation, with experience measuring campaign performance, managing to targets, and translating results into optimization plans and corrective action
• A genuine curiosity about where AI is headed in marketing and a track record of adopting new tools before they become mainstream