Senior Director, Growth & Renewal Marketing - Virtual

Alight is a company dedicated to empowering clients to build a healthier workforce by unifying the benefits ecosystem. The Senior Director, Growth & Renewal Marketing will lead the enterprise marketing strategy, focusing on performance marketing across B2B and B2B2C audiences, while driving measurable growth and accountability across business units.

Responsibilities:

• Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI
• Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
• Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
• Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
• Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events
• Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty
• Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities
• Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems
• Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI
• Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities
• Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value
• Drive innovation and continuous improvement to accelerate growth and efficiency
• Execute and improve enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities

Requirements:

• Bachelor's degree or equivalent experience
• 15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes
• Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
• Proven experience managing large-scale marketing investments with accountability for ROI and business impact
• Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic)
• Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities
• Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
• Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
• Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments
• Exceptional leadership capability with experience building, developing, and retaining high-performing teams
• Superior communication, executive presence, and influencing skills