Marketing Manager

Fidium Fiber is a private equity-backed company rapidly deploying world-class fiber internet service across a 20-plus state service area. They are seeking an experienced Marketing Manager to lead targeted marketing efforts focused on customer retention, cross-sell, and revenue growth within their residential and microbusiness segments.

Responsibilities:

• Design and execute comprehensive strategies to reduce churn, drive gross adds (cross-sell), and grow revenue through upsell
• Segment the base by customer cohorts and build personalized campaigns specific to them
• Own the end-to-end customer experience across every campaign, ensuring messaging, timing, and delivery work together from first impression to final interaction
• Lead development of messaging for marketing campaigns, notifications, as well as technology transformation initiatives
• Prime initiatives that improve customer experience and operational outcomes
• Own and execute an integrated customer communications strategy across email, SMS, and direct mail
• Build and manage end-to-end automated campaigns
• Collaborate cross-functionally with Customer Care, Sales, Marketing, Data Analytics, Business Intelligence, and Legal teams
• Share regular KPI updates, campaign performance results, and key insights with stakeholders
• Analyze quantitative and qualitative data, including customer and NPS feedback, to drive informed marketing decisions
• Identify churn drivers through in-depth analysis and build data-backed retention initiatives
• Leverage AI-powered tools and platforms to accelerate customer segmentation, churn prediction, and campaign personalization at scale
• Define, monitor, and report on program KPIs to evaluate success and shape future strategy
• Use MS Excel and Tableau to extract meaningful insights from datasets

Requirements:

• 5 - 7 years of marketing experience in a telecommunications or technology company
• Proven track record of driving programs that impact bottom-line performance across base management KPIs
• Exceptional project management, communication, and cross-functional collaboration skills
• Self-starter who can handle ambiguity and thrive in a rapidly changing environment
• Strong analytical and financial skills, including the ability to build business cases
• Proficiency in MS Excel and Tableau
• Familiarity with AI-powered marketing tools and a curiosity for applying emerging technology to customer strategy
• BA/BS required
• Experience with HubSpot is considered an asset
• MBA or equivalent preferred