Consolidated Communications is a private equity-backed company rapidly deploying fiber internet service across a 20-plus state service area. They are seeking an experienced Marketing Manager to lead targeted marketing efforts focused on customer retention, cross-sell, and revenue growth within residential and microbusiness segments.
Responsibilities:
- Design and execute comprehensive strategies to reduce churn, drive gross adds (cross-sell), and grow revenue through upsell
- Segment the base by customer cohorts and build personalized campaigns specific to them
- Own the end-to-end customer experience across every campaign, ensuring messaging, timing, and delivery work together from first impression to final interaction
- Lead development of messaging for marketing campaigns, notifications, as well as technology transformation initiatives
- Prime initiatives that improve customer experience and operational outcomes
- Own and execute an integrated customer communications strategy across email, SMS, and direct mail
- Build and manage end-to-end automated campaigns
- Collaborate cross-functionally with Customer Care, Sales, Marketing, Data Analytics, Business Intelligence, and Legal teams
- Share regular KPI updates, campaign performance results, and key insights with stakeholders
- Analyze quantitative and qualitative data, including customer and NPS feedback, to drive informed marketing decisions
- Identify churn drivers through in-depth analysis and build data-backed retention initiatives
- Leverage AI-powered tools and platforms to accelerate customer segmentation, churn prediction, and campaign personalization at scale
- Define, monitor, and report on program KPIs to evaluate success and shape future strategy
- Use MS Excel and Tableau to extract meaningful insights from datasets
Requirements:
- 5 - 7 years of marketing experience in a telecommunications or technology company
- Proven track record of driving programs that impact bottom-line performance across base management KPIs
- Exceptional project management, communication, and cross-functional collaboration skills
- Self-starter who can handle ambiguity and thrive in a rapidly changing environment
- Strong analytical and financial skills, including the ability to build business cases
- Proficiency in MS Excel and Tableau
- Familiarity with AI-powered marketing tools and a curiosity for applying emerging technology to customer strategy
- BA/BS required
- Experience with HubSpot is considered an asset
- MBA or equivalent preferred