Product Marketing Manager

Sears is seeking a Product Marketing Manager to oversee product content and creative direction across the Kenmore and DieHard portfolio. This role involves writing product feature copy, managing customer reviews, directing multimedia production, and ensuring the integrity of online content while collaborating with various internal and external stakeholders.

Responsibilities:

• Writes product feature copy and messaging for the Kenmore and DieHard portfolio across product detail pages (PDPs), retailer touchpoints, and digital merchandising
• Directs photography, Computer-Generated Imagery (CGI), and video production for product assets, partnering with internal creative, agencies, and production vendors to deliver conversion-ready visuals
• Coordinates with product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, manuals, and launch materials
• Serves as primary liaison between product teams (internal product managers, licensees, OEMs) and the Marketing team
• Manages ongoing kenmore.com content integrity, product page updates, OEM/licensee product integration, specs and manuals, retailer links, and warranty information
• Manages customer review management across Amazon, retail.com, and other platforms, monitoring sentiment, responding where appropriate, and synthesizing insights to inform product and content decisions
• Plans and executes product-led live events including trade shows, product selection, on-site content, product-facing messaging, and post-event evaluation
• Ensures consistency of product information and messaging across all online and offline channels
• Evaluates product content performance against conversion, engagement, and Key Performance Indicators (KPIs); iterates copy, imagery, and content based on performance data
• Maintains content calendars, asset libraries, and production schedules that support product launches, category updates, and campaign windows

Requirements:

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older
• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• 5+ years of product content, copywriting, brand content, or digital merchandising experience in consumer durables, appliances, consumer electronics, or related categories
• Strong product copywriting skills, ability to translate feature specifications into compelling, benefit-driven consumer-facing copy
• Proven experience directing photography, Computer-Generated Imagery (CGI), and video production for product content at scale
• Experience coordinating with Original Equipment Manufacturer (OEM) partners, licensees, or external vendors to source product images, specifications, and launch materials
• Experience planning and executing live events or trade shows with a product or content focus
• Working knowledge of customer review platforms (Amazon, retail.com) and review response/moderation best practices
• Hands-on experience with content management systems, Google Analytics 4 (GA4), Tableau, and product detail page (PDP) optimization
• Strong project management and organizational skills; ability to manage concurrent content production across multiple categories
• Excellent written and verbal communication skills; comfortable presenting to product, marketing, licensee, and partner audiences
• Bachelor of Business Administration (BBA)
• Experience in major appliances (laundry, refrigeration, cooking, dish), automotive batteries, tools, or home improvement
• Familiarity with Computer-Generated Imagery (CGI), 3D rendering, or motion production workflows
• Experience working within a licensee-driven or matrix brand model
• Familiarity with agile, sprint-based, or stage-gate product development processes
• Experience with major industry trade shows such as Consumer Electronics Show (CES), Kitchen & Bath Industry Show (KBIS), International Builders Show, or Specialty Equipment Market Association (SEMA)
• Passion for consumer durables, digital retail innovation, and the intersection of brand and commerce