Senior Product Manager, Attribution

Triple Whale is a complete intelligence platform that helps ecommerce brands understand their business performance. The Senior Product Manager for Attribution will own the multi-touch attribution product line, managing models, UX, and data integrations while collaborating with other product managers to enhance the customer measurement experience.

Responsibilities:

• Own and evolve our multi-touch attribution models, ensuring they reflect real customer journeys across channels, devices, and time horizons
• Build intuitive experiences that help marketers choose the right attribution approach for their business, interpret results with confidence, and act on what they see. Great attribution UX helps customers navigate methodology tradeoffs without a PhD
• Manage technical and strategic relationships with Triple Whale's ad platform partners, including Meta, TikTok, Google, Pinterest, Snapchat, and AppLovin. Keep our attribution data comprehensive, fresh, and trustworthy as platform APIs and measurement policies evolve
• Partner with the MMM and Incrementality PMs to surface coherent measurement for customers using multiple approaches. Help customers understand when methods agree, when they diverge, and what to do about it
• Stay ahead on signal loss, privacy shifts, and the evolving role of MTA in modern measurement stacks. Partner with marketing to turn product expertise into positioning that strengthens Triple Whale's reputation as the measurement authority for eCommerce

Requirements:

• 5+ years of PM experience in attribution, adtech, measurement, or analytics platforms
• Deep familiarity with attribution methodologies and how to translate that complexity into products non-technical marketers actually trust
• Strong product sense for UX and information design across complex data products
• A genuine point of view on where marketing measurement is headed
• Experience managing platform partnerships or technical integrations with walled gardens
• Comfort working with data scientists and engineers on model logic and productizing statistical methods
• English required; Hebrew a plus
• Experience with MMM or incrementality and how they complement MTA
• Background in eCommerce, DTC, or performance marketing
• Familiarity with ad platform APIs, CAPI, or server-side tracking
• Experience with identity resolution or cross-device stitching
• Track record of contributing to thought leadership in the measurement space
• LLM/AI experience applied to marketing measurement/attribution use cases