Field & Partnerships Marketing Manager

Handoff is an AI agent that runs a construction company, helping remodelers automate estimating and streamline operations. The Field & Partnerships Marketing Manager will run trade shows and events, source strategic partners, and build co-marketing programs to connect Handoff with key contractors and companies.

Responsibilities:

• Own field marketing strategy: trade shows, owned events (dinners, road trips, office events), and on-site execution from logistics to post-event follow-up
• Source and onboard new strategic partners through outbound outreach - associations, agencies, industry influencers, and complementary software companies
• Build and run co-marketing programs: joint events, webinars, referral flows, and co-branded content tied to pipeline goals
• Manage a portfolio of active partners end-to-end - relationship management, program execution, and results tracking
• Track and report on field ROI: cost-per-event, pipeline sourced, partner-attributed revenue, and conversion from field activity to booked demos
• Coordinate with Sales on account targeting before events and ensure clean, timely post-event follow-up
• Negotiate lightweight partnership agreements and manage onboarding for new partners
• Define and own the events and partnerships calendar — prioritize based on ROI potential and strategic fit
• Build repeatable playbooks for event execution and partner management
• Represent Handoff at industry events, trade shows, and partner meetings - travel ~40% of the time