Paid Media Marketing Manager

WhiteOptics LLC is seeking a Paid Media Marketing Manager to lead the planning, execution, and optimization of digital advertising campaigns that drive awareness and sales growth. The role focuses on generating high-quality leads for Acuity Brands’ lighting solutions, requiring collaboration with sales and marketing teams to enhance campaign performance based on data-driven insights.

Responsibilities:

• Develop and execute integrated paid media strategies from concept through launch and optimization
• Manage full-funnel campaigns across: Google (Search, Demand Gen, YouTube)
• Paid social (LinkedIn, Meta, Pinterest)
• Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
• Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives
• Own day-to-day management and optimization of paid media channels
• Conduct keyword research, audience segmentation, and competitive analysis
• Develop campaign structures, ad groups, and targeting strategies
• Manage and allocate budgets across channels to maximize performance and efficiency
• Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
• Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions
• Contribute to the development of account-based marketing (ABM) capabilities, including targeted campaigns for strategic accounts
• Analyze campaign performance and provide actionable insights to stakeholders
• Monitor and optimize KPIs including, cost per click (CPC), clickthrough rate (CTR), engagement Rate, conversions and pipeline influence
• Execute A/B testing across creative, messaging, landing pages, and targeting strategies
• Use analytics platforms (e.g., Google Analytics) to track performance and attribution, and build reporting dashboards in Looker Studio
• Partner with content and product marketing teams to develop compelling ad creative and messaging
• Contribute to ad copy development and landing page optimization
• Ensure messaging resonates with technical and specification-driven audiences

Requirements:

• 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)
• Proven ability to manage and optimize multi-channel paid campaigns
• Strong analytical skills with a data-driven approach to decision-making
• Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)
• Experience managing budgets and optimizing for efficiency and ROI
• Familiarity with analytics and reporting tools (e.g., Google Analytics)
• Strong project management and communication skills
• Experience in lighting, manufacturing, or industrial markets
• Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
• Experience with Dun & Bradstreet Visitor Intelligence
• Familiarity with ABM platforms (e.g., Demandbase, 6sense)