Marketing Campaign and Event Manager

Dexmate is building the foundation for physical AI, combining a new generation of robots with a universal Physical AI OS. The Marketing Campaign & Event Manager will drive pipeline growth through high-impact campaigns and industry events, focusing on lead generation and collaboration with sales and product marketing teams.

Responsibilities:

• Plan and execute integrated marketing campaigns across online and offline channels
• Develop targeted campaigns aligned to ICPs and key industry verticals
• Partner with Product Marketing to ensure strong messaging and positioning
• Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
• Own end-to-end execution of industry events, including:
• Trade shows
• Conferences
• Customer demos and roadshows
• Coordinate logistics, vendors, booth design, and on-site execution
• Collaborate with Sales to maximize meetings and pipeline from events
• Drive high-quality lead generation and account engagement
• Support Account-Based Marketing (ABM) initiatives
• Ensure strong lead capture, follow-up, and handoff to sales
• Track and report on campaign and event performance:
• Leads generated
• Meetings booked
• Pipeline created
• Analyze ROI and continuously optimize campaigns and channel mix
• Work closely with:
• Product Marketing (messaging & GTM alignment)
• Sales (account targeting, follow-ups, deal support)
• Content team (campaign assets and collateral)