Dexmate is building the foundation for physical AI, combining a new generation of robots with a universal Physical AI OS. The Marketing Campaign & Event Manager will drive pipeline growth through high-impact campaigns and industry events, focusing on lead generation and collaboration with sales and product marketing teams.
Responsibilities:
- Plan and execute integrated marketing campaigns across online and offline channels
- Develop targeted campaigns aligned to ICPs and key industry verticals
- Partner with Product Marketing to ensure strong messaging and positioning
- Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
- Own end-to-end execution of industry events, including:
- Trade shows
- Conferences
- Customer demos and roadshows
- Coordinate logistics, vendors, booth design, and on-site execution
- Collaborate with Sales to maximize meetings and pipeline from events
- Drive high-quality lead generation and account engagement
- Support Account-Based Marketing (ABM) initiatives
- Ensure strong lead capture, follow-up, and handoff to sales
- Track and report on campaign and event performance:
- Leads generated
- Meetings booked
- Pipeline created
- Analyze ROI and continuously optimize campaigns and channel mix
- Work closely with:
- Product Marketing (messaging & GTM alignment)
- Sales (account targeting, follow-ups, deal support)
- Content team (campaign assets and collateral)