Product Marketing Manager

Versaterm is a global public safety solutions company focused on enhancing community safety through innovative technology. The Product Marketing Manager will shape go-to-market strategies, drive product adoption, and influence revenue growth by developing compelling product positioning and managing integrated marketing programs.

Responsibilities:

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
• Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
• Drive the adoption of AI-powered marketing, analytics and content strategies to enhance campaign performance, audience targeting, sales enablement and data-driven go-to-market execution while strengthening Versaterm’s position as an innovator in public safety technology
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
• Ensure consistent brand representation across all marketing assets, events and customer communications
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert
• Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities

Requirements:

• Bachelor's degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
• Deep understanding of demand generation, buyer journeys and ABM strategies
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
• Strategic thinker with a data-driven mindset and a bias for action
• Collaborative team player with experience influencing cross-functional stakeholders
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
• Familiarity with Adobe Creative Suite and Microsoft Office tools
• This position requires a security clearance from the Government of Canada
• Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance