Senior Lifecycle Marketing Manager, Home Loans

SoFi is a next-generation financial services company and national bank dedicated to transforming personal finance. They are seeking a Senior Lifecycle Marketing Manager to drive business growth for their Home Loans products by developing comprehensive marketing strategies across the customer lifecycle, collaborating with cross-functional teams, and managing campaign performance.

Responsibilities:

• Develop comprehensive lifecycle marketing strategies to drive new loan originations
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys
• Design and deploy educational content strategies to help members navigate the complexity of the lending market
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops