Sales Development Representative (Automotive SaaS & Marketing Services)

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions focused on the automotive customer lifecycle. As a Sales Development Representative, you will engage dealership prospects, qualify leads, and set meetings for the sales team in a fast-paced SaaS environment.

Responsibilities:

• Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships
• Engage dealership leaders (GMs, GSMs, Fixed Ops Directors, Service Managers, BDC Managers) via phone, email, LinkedIn, and texting where appropriate
• Conduct high-impact discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition
• Book demos and create qualified opportunities for District Sales Managers and Account Executives
• Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs
• Collaborate closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies
• Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs

Requirements:

• 1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive dealership tech preferred)
• Strong communication, resilience, and ability to break through gatekeepers
• CRM experience (Salesforce preferred), plus exposure to Outreach, ZoomInfo, HubSpot, or similar tools
• Self-starter who can thrive in a fast-paced quota environment
• Passion for the automotive industry and improving the customer/dealer experience