Senior B2B Content Writer (Marketing) - remote opportunity

Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Senior B2B Content Writer to collaborate with B2B Marketing strategists to create high-performing content. This role involves writing and optimizing various B2B assets and participating in campaign planning to enhance content quality and effectiveness.

Responsibilities:

• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
• Use performance and sales feedback to continuously improve messaging, clarity, and conversion
• Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
• Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
• Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
• Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
• Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
• Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
• Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
• Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Requirements:

• 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
• Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
• Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
• Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social media, web, email and print, for cataloguing, review and optimization
• Excellent project management skills with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
• Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
• Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
• Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
• Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
• Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
• Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
• Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
• Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
• Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance
• On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
• High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
• Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
• Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity