Sales Development Representative — K-12 EdTech, East Coast Remote

ReadTheory is a K–12 EdTech company looking for a Sales Development Representative to enhance their school and district sales team. The role involves initiating conversations with school leaders, managing leads, and supporting the sales process to ultimately transition into an Account Executive position.

Responsibilities:

• Lead outbound outreach across email, phone, and LinkedIn
• Manage inbound and outbound leads
• Run initial discovery calls and introductory walkthroughs
• Qualify prospects and book strong demos for Account Executives
• Work with sales leadership to test messaging and improve outreach strategy
• Use CRM and sales engagement tools to stay organized and manage pipeline
• Represent ReadTheory at select education events and conferences
• Help shape our SDR playbooks, processes, and best practices

Requirements:

• 2+ years of SDR or BDR experience, with EdTech experience required
• Comfort with cold calling, prospecting, and starting conversations with new people
• Clear, confident communication over email, phone, and video calls
• Strong organization and follow-through
• Experience using a CRM and sales engagement tools
• Curiosity about education, literacy, and student learning
• A growth mindset and interest in developing into an Account Executive role