Marketing Manager

Dwelly is a UK-based, AI-enabled lettings and property management platform that is growing through a roll-up strategy acquiring estate agencies. The Marketing Operations & Communications Associate will support day-to-day marketing execution across multiple agency brands, focusing on content production, landlord and tenant communications, and marketing operations to enhance engagement and scalability as the business grows.

Responsibilities:

• Plan and produce content across multiple agency brands, including social media, blogs, lead magnets, and regulatory updates
• Maintain brand consistency through shared templates, systems, and processes
• Adapt content to local markets while preserving scalability and efficiency
• Support visual production using Figma and Canva
• Manage monthly landlord newsletters, regulatory updates, and platform announcements
• Build and maintain Mailchimp campaigns, audience segmentation, and nurture journeys
• Coordinate tenant-facing communications across the portfolio
• Manage website content updates and support template rollouts in collaboration with design and development teams
• Support SEO-driven content initiatives and on-page optimisation
• Build and maintain lead capture pages
• Use Zapier and AI tools to scale content production and operational workflows
• Maintain organised asset libraries, templates, and internal documentation
• Track and report on campaign and email performance metrics
• Support paid campaigns across Meta, Google, and LinkedIn alongside internal stakeholders or external agencies
• Assist with audience targeting, creative production, and nurture flows