Manager, Channel Marketing (L09)

Synchrony is a premier consumer financial services company delivering a complete digitally enabled product suite. The B2C Email Manager will manage end-to-end campaign execution for B2C clients, combining marketing automation expertise with analytical skills to enhance campaign performance through AI-driven insights and collaboration with data teams and creative agencies.

Responsibilities:

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of Synchrony direct marketing campaigns
• Work within designated channel platforms to build and successfully launch direct marketing campaigns
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures
• Perform other duties and/or special projects as assigned
• Lead email marketing audits to assess campaign performance, identify areas for improvement, and implement best practices
• Monitor and report on key email marketing metrics, providing insights and recommendations for continuous improvement
• Contribute to process simplification and automation initiatives to streamline email campaign creation and deployment

Requirements:

• Bachelor's degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2C email campaigns in Zeta/Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
• Minimum 2 years of email and direct mail marketing channel experience, with hands-on experience building, testing, auditing, and deploying commercial emails
• 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
• Minimum 2 years of experience working with US stakeholders/ Offshore Clients
• Proven experience in B2C campaign operations or marketing automation
• Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
• Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc
• Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint
• Strong project management skills and attention to detail
• Proven ability to deliver Analytical solutions for Business problems
• Exposure to Marketing and retail concepts
• Strong written & verbal communication skills
• Good team player
• Understanding of US credit card or retail business
• Exposure to Marketing databases
• Proven ability in delivering and reviewing projects with clients and peers
• Exposure to any project management tool
• Exposure to Digital platforms