About this role
Tonic is a social platform dedicated to sharing live music practice, aiming to redefine how musicians connect and collaborate. As the Growth Lead, you will play a crucial role in identifying and scaling marketing channels, running experiments, and systematizing successful strategies to enhance user acquisition.
Responsibilities:
- Launch and test 0→1 experiments across influencer, paid, and referral channels
- Identify and validate new scalable growth loops
- Analyze early signals to decide what to double down on vs. kill quickly
- Own timelines and deliverables for multi-channel campaign launches
- Work with product, design, and influencer teams to align messaging and targeting
- Shape the narrative arc for each campaign — tailoring the story and CTA to different audiences
- Monitor CAC, conversions, and retention across initiatives
- Propose and implement A/B tests
- Create light dashboards or reports to track impact
- Turn validated experiments into repeatable playbooks
- Help manage the rest of the Tonic Growth team + contractors as needed
- Continuously evolve proven systems + identify when a channel or process is ready for its next phase and drive it from experimentation to scale