Technical Marketing Manager

SoTalent is a premier financial services organization dedicated to serving the military community, and they are seeking a visionary Senior MarTech Enablement Specialist. In this high-impact role, you will lead the strategic adoption of their enterprise-grade marketing technology stack, bridging the gap between complex technology and business execution.

Responsibilities:

• Design Enablement Frameworks: Develop scalable, user-centric training and change management programs for Adobe Experience Cloud, Salesforce Marketing Cloud, and Salesforce Data 360
• Serve as a thought leader and consultant to senior stakeholders across Marketing, Tech, and Operations to streamline workflows and accelerate tool adoption
• Use Design Thinking and User-Centered Design to translate member needs into technical requirements through epics, features, and roadmaps
• Establish KPIs and KRIs to track the ROI of technology initiatives and use data-driven insights to pivot strategies

Requirements:

• 6+ years of experience in Digital/Technology Product Management or Strategy, specifically focused on MarTech enablement and change management
• Deep familiarity with the Adobe and Salesforce ecosystems (Experience Cloud, SFMC, CDP/Data 360, and project management tools like Workfront)
• Proven ability to lead enterprise-wide adoption programs, moving organizations through technical migrations with minimal friction
• Comfortable working in Lean Product Development and Agile Portfolio Management environments
• Bachelor's degree preferred (or 4 years of equivalent additional professional experience)