DealerOn is an online marketing company that provides website and agency services to automotive dealerships across North and South America. They are seeking an experienced Director of Product Management to lead their content management ecosystem and drive the roadmap for core platform capabilities that enhance dealer websites and digital merchandising experiences.
Responsibilities:
- Lead product strategy and roadmap development for DealerOn’s content management system (CMS)
- Drive the evolution of page building and content editing workflows for dealership and internal users
- Oversee enhancements supporting Listings Manager and Design Studio products
- Partner with OEM Business Development team to ensure scalable, compliant, and timely
- Improve dealer usability, operational efficiency, platform reliability, and timely execution of requests
- Own end-to-end product strategy from discovery through launch, adoption, and optimization
- Define long-term platform vision aligned with company objectives and customer needs
- Identify and prioritize new product opportunities through customer feedback, market insights, and operational analysis
- Balance platform modernization initiatives with tactical delivery priorities and customer commitments
- Drive cross-functional alignment across engineering, design, operations, sales, customer success, and executive stakeholders
- Define and monitor product success metrics including adoption, engagement, retention, conversion, operational impact, and revenue contribution
- Serve as a hands-on product leader for critical platform initiatives and tactical execution teams
- Write detailed product requirements, user stories, and acceptance criteria
- Conduct customer interviews, workflow analysis, and usability testing to identify improvement opportunities
- Translate complex technical systems and platform capabilities into intuitive dealer-facing experiences
- Partner closely with engineering on architectural tradeoffs, technical feasibility, and implementation planning
- Leverage AI-assisted tools and emerging technologies to accelerate product discovery, documentation, prototyping, workflow analysis, and delivery efficiency
- Utilize AI-enabled prototyping and workflow tools to rapidly validate concepts, user experiences, and operational improvements
- Evaluate opportunities to incorporate AI and automation capabilities into DealerOn products and internal workflows where appropriate
- Build and mentor high-performing product management talent as organizational needs evolve
- Coach product managers on product discovery, execution discipline, stakeholder management, and customer-centric thinking
- Foster a culture of innovation, accountability, collaboration, and operational excellence
- Influence organizational product processes and best practices
- Lead cross-functional collaboration across Product, Engineering, UX, Marketing, Sales, Customer Success, Support, and Operations teams
- Collaborate with business stakeholders to align platform investments with strategic business goals
- Coordinate with external partners and OEM stakeholders on product initiatives
- Support product launches through validation, stakeholder communication, enablement activities, and post-release analysis
Requirements:
- Bachelor's degree or equivalent professional experience in Business, Technology, Marketing, Engineering, Computer Science, or a related field
- 10+ years of product management experience, including significant experience leading platform or SaaS products
- 5+ years of experience in senior product leadership roles with ownership of major product areas or platforms
- Strong experience with CMS platforms, workflow systems, website publishing tools, or enterprise SaaS products
- Proven track record of defining product strategy while maintaining strong execution involvement
- Excellent technical fluency and ability to contribute meaningfully in architecture and platform discussions
- Experience partnering closely with engineering teams on APIs, integrations, platform scalability, and system design
- Strong written and verbal communication skills across customers, executives, and technical stakeholders
- Demonstrated ability to influence cross-functional teams and drive organizational alignment
- Customer-centric mindset with strong product judgment and bias toward execution
- Proficiency with modern product management and collaboration tools such as Jira, Confluence, Productboard, Aha!, Miro, Figma, or similar platforms
- Ability to manage ambiguity, balance competing priorities, and lead initiatives independently in fast-paced environments
- Experience in automotive retail, dealership technology, or adjacent vertical SaaS industries
- Experience with OEM integrations or compliance-heavy product environments
- Background working on multi-tenant SaaS platforms or enterprise workflow systems
- Experience with website builders, design systems, digital merchandising, or content publishing tools
- Track record of product leadership in high-growth technology organizations
- Experience with analytics platforms such as GA4 and Pendo
- Experience leveraging AI-assisted tools such as ChatGPT, Claude, Lovable, v0, Figma AI, or similar technologies
- Experience building prototypes, workflows, or concept validations using Figma, Miro, Balsamiq, or AI-enabled prototyping tools