Key skills
Growth model definitionSQLAmplitudeHexB2B2C SaaS product managementVertical SaaSFintechActivation metricsRetention metricsExpansion metricsFunnel analysisCohort analysisCustomer-led discoveryEarned conviction under pressureGoSaaS
About this role
CertifID is committed to combating payment fraud in the real estate sector by providing a secure platform for transaction verification. The Principal Product Manager, Growth will focus on customer engagement to identify barriers to value realization and drive product adoption and expansion through data-driven experiments and insights.
Responsibilities:
- Start With Customers
- Own the Growth Model
- Run Experiments With Earned Conviction
- Drive Activation and Expansion
- Operate Across the Closing Ecosystem
Requirements:
- 5 to 8 years in product with at least 3 years owning activation, retention, or expansion metrics as primary outcomes at a B2B2C SaaS company
- Experience operating in a vertical SaaS or fintech context where the buyer and the end user are different people
- Regular practice of direct customer contact that informs your hypotheses
- Ability to run interviews, synthesize behavioral patterns, and translate qualitative insight into testable assumptions
- Ability to describe three findings that altered a roadmap, a pricing strategy, or a go-to-market motion
- Ability to write SQL, build a funnel in Amplitude or Hex, and read a cohort analysis without support
- Use of data to stress-test your own hypotheses before bringing them to others
- Ability to maintain earned conviction under pressure