Principal Product Manager, Embedded Devices

Life360 is a company dedicated to keeping families connected through innovative technology. The Principal Product Manager, Embedded Devices will lead the strategy and execution for integrating both first-party and third-party devices, focusing on enhancing user engagement and driving subscription growth through a robust device ecosystem.

Responsibilities:

• Act as the voice of the customer and deeply understand the jobs to be done with devices
• Own the end-to-end strategy for Life360's embedded device program across first party and third party devices as a 0 to 1 product lead
• Define the end to end app experience for bluetooth and IoT-enabled devices
• Define APIs, SDKs, certification requirements, and onboarding processes that make it easy for hardware partners to connect to the Life360 platform
• Work with hardware and software engineering teams to build scalable infrastructure that supports a broad ecosystem of 1P and 3P Bluetooth and IoT-enabled devices
• Develop a compelling business model for third party devices, including commercial terms, pricing structures, and success metrics that drive subscription and engagement growth
• Collaborate with product marketing and growth teams to develop go-to-market strategies for device launches, ensuring users discover and engage with devices within the Life360 app
• Use AI to compress partner discovery and evaluation cycles — autonomously researching device manufacturers, synthesizing spec sheets and competitive teardowns, and generating first-draft integration assessments, API/SDK specs, and partner-facing collateral so human time is spent on judgment, not transcription
• Act as the primary solutions architect for strategic partners — translating partner device capabilities into Life360 experiences that deliver genuine user value
• Define and own program KPIs including device discovery, device connections, impact on user retention, and subscription conversion lift
• Run autonomous analysis loops on device telemetry and program KPIs — querying engagement, attach rate, retention lift, and subscription conversion data continuously to surface anomalies and partner-level performance signals without waiting on analyst queues
• Evangelize the devices vision internally and externally, including representing Life360 with vendors, partners, and at industry forums

Requirements:

• 10+ years of product management, solutions architecture, or technical program management experience, with at least 4+ years in IoT, connected devices, or consumer electronics
• Deep technical fluency in Bluetooth Low Energy (BLE), IoT connectivity protocols, and embedded/firmware systems — enough to be a credible technical partner for hardware teams
• Knowledge of GPS, Cellular, Wi-Fi, and other RF technologies is a plus
• Proven track record building and scaling programs, ideally including API/SDK-based integrations with external hardware or software partners
• Experience as a solutions architect or field-facing technical role is a strong plus — you know how to translate complex technical capabilities into partner-friendly integration paths
• AI-native operating style (hard requirement): direct, hands-on use of AI to drive execution across the product lifecycle — research, specs, analysis, partner collateral, and reporting — autonomously rather than as occasional assistance
• Comfort designing with and operating semi-autonomous systems as both a workflow accelerator and a product capability; able to reason about where agents fit in partner integration flows, device onboarding, and support
• Strong business instincts: able to identify opportunities, frame value, and structure programs that work commercially for both 1P and 3P devices
• Demonstrated ability to work cross-functionally across engineering, design, marketing, operations, and business development to deliver integrated product experiences
• Analytical mindset with experience owning engagement metrics such as device attach rate, active integrations, retention lift, and subscription conversion
• Excellent communication and storytelling skills — comfortable presenting to engineering teams, C-suite, and external partners alike
• Comfort operating at both strategic and tactical levels; able to move from long-term vision to hands-on implementation
• Experience in fast-paced environments; able to build programs from scratch, navigate ambiguity, and drive alignment across diverse stakeholders
• Passion for Life360's mission to keep families connected, safe, and supported through technology