Activation Sales Development Representative I

Instacart is transforming the grocery industry by providing essential services for grocery delivery. They are seeking an Activation Sales Development Representative I to generate new business opportunities by identifying and qualifying potential customers, managing leads through the sales pipeline, and collaborating with advertisers to launch successful ad campaigns.

Responsibilities:

• Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle
• Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment
• Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers
• Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage
• Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing
• Ensure accurate contact mapping within the book of business and track contact movement updates
• Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses
• Identify opportunities to standardize materials and processes to provide high-quality support at scale
• Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution
• Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses

Requirements:

• Previous experience in a sales or business development role, preferably in the advertising industry
• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships
• Proven track record of meeting or exceeding sales targets and KPIs
• Excellent organizational and project management skills
• Detail-oriented with a focus on accuracy and quality
• Ability to adapt to a fast-paced and dynamic environment
• Strong advertising industry knowledge and understanding of CPG advertising is a plus
• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools