USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Senior Product Manager to lead the Dash Lead Management experience, focusing on how businesses capture, manage, and convert leads while collaborating with various teams to ensure a cohesive product experience.
Responsibilities:
- Own the product vision and roadmap for the Dash experience where clients manage and follow up with leads: SMS Agent, Voice Agent, scheduling, lead activity and conversations, and surrounding lead-management workflows
- Be accountable for outcomes in this area while partnering with teams that own lead acquisition, CRM integrations, and reporting
- Ensure Dash Lead Management and Dash reporting work together as a cohesive product experience
- Lead product discovery for your area: frame problems, gather inputs from customers and internal stakeholders, review data and feedback, and validate that planned solutions address the right issues
- Turn ambiguous inputs into clear problem statements, product briefs, user flows, requirements, and edge cases that engineering and design can execute against
- Own the overall requirements for your area, while collaborating with other product team members on detailed specifications and keeping work clear, aligned, and actionable
- Partner with the Senior Director of Product on quarterly planning for your domain: clarify priorities, sequence initiatives, and work with Engineering on scope, dependencies, and delivery dates
- Maintain a clear view of roadmap, timelines, risks, and trade-offs; proactively surface options and recommendations when things change
- Drive day-to-day execution with Engineering and Design so your area moves forward with clarity and accountability
- Lead the product strategy for AI-powered agents (SMS, voice, scheduling), defining how they support lead response, qualification, and conversion
- Work with engineering to shape agent behavior and conversation flows, providing clear requirements and examples
- Define and refine AI-driven lead insights so Dash can summarize, categorize, and prioritize leads in ways users can act on
- Partner with Sales, Customer Success, and Marketing to define positioning, value propositions, and launch plans for new lead-management and agent capabilities
- Own product briefs and launch readiness for your area, including what is changing, who it is for, how it works, and how success will be measured
- Join key customer and prospect conversations to represent the Dash roadmap for lead management, agents, and insights
- Define and own the KPIs for your domain and review them regularly with stakeholders
- Bring insights, recommendations, and status updates for your area into business reviews and strategy discussions
- Work closely with other product team members contributing to Dash Lead Management, helping create clarity and alignment across the domain
Requirements:
- 7–10+ years of product management experience shipping complex, customer-facing SaaS products
- Experience acting as the day-to-day product lead for a cross-functional area
- Demonstrated experience shipping AI-powered agents or automation in an enterprise product, not just prototypes
- Experience in advertising or marketing technology, with a solid understanding of lead generation and lead-management concepts
- Experience working with CRM or lead-management platforms
- Proven ability to lead discovery, define requirements, and drive product definition in ambiguous problem spaces
- Proven ability to lead quarterly planning and road mapping, including defining priorities, sequencing work, and making trade-offs across multiple teams
- Strong product sense and UI/UX taste, with a track record of working closely with design on high-usage web applications
- You are a product leader first — comfortable working deeply with engineering and design to build and ship software — with marketing and lead-management experience layered on top
- Experience with voice/SMS products or contact-center tools
- Familiarity with integrating third-party platforms into a cohesive product experience