Senior Field & Events Marketing Manager

ReversingLabs is providing the world's largest threat intelligence repository to protect software development and power advanced security solutions. The Senior Field & Events Marketing Manager will own the full event lifecycle, from strategy through execution, ensuring that marketing initiatives effectively promote the brand and drive results.

Responsibilities:

• Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances
• Design the full "event journey" from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration
• Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI
• Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals
• Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend
• Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives
• Ensure each event aligns with brand guidelines and generates meaningful engagement
• Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
• Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation
• Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event
• Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM
• Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability
• Manage budget tracking to plan
• Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget
• Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality

Requirements:

• BA/BS degree or equivalent with working experience in B2B marketing and demand generation
• 6-8 years in marketing roles, with a focus on field and events marketing. Proven experience in managing a team and delivering successful events
• Strategic thinker—not just an event executor. You design programs as revenue-generating vehicles and can clearly articulate how each event contributes to the business
• Demonstrated ability to lead, motivate, and develop a team towards high performance
• Strong project management skills, capable of handling multiple projects simultaneously, meeting deadlines, and managing budgets effectively
• Excellent written and verbal communication skills, capable of engaging with diverse audiences and stakeholders
• Ability to think creatively and bring innovative ideas to event and field marketing strategies
• Proficiency in analyzing data and extracting actionable insights to drive continuous improvement