RiskProfilerRemote
Sr. Manager – Product Marketing
United States of America
Full Time
1 hour ago
Visa Sponsor
Key skills
Product MarketingCybersecurity Domain KnowledgeGraphic Design Tools - CanvaGraphic Design Tools - Adobe Creative SuiteGo-to-Market (GTM) PlanningMarketing Automation Tools - HubSpotMarketing Automation Tools - ZohoMarketing Automation Tools - MailchimpGoogle AnalyticsSEMrushProject ManagementGoAnalyticsSaaSCRMCollaborationSales
About this role
RiskProfiler is seeking a seasoned and strategic Sr. Manager – Product Marketing to lead their go-to-market initiatives and strengthen brand positioning in the cybersecurity sector. The role involves developing high-impact marketing strategies, collaborating cross-functionally, and executing product marketing strategies that drive awareness and demand generation.
Responsibilities:
- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
- Conduct competitive analysis, market research, and customer feedback loops to inform strategy
- Work closely with external marketing agencies to ensure alignment and execution consistency
- Track campaign performance and product marketing metrics; report insights and optimizations
Requirements:
- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
- Proven track record of developing and executing GTM plans across geographies
- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)
- Excellent collaboration and project management abilities across distributed teams
- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar
- Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives
- Exposure to global SaaS or cybersecurity markets
- Experience in using CRM tools
- Familiarity with paid advertising (Google Ads, LinkedIn Ads)
- Understanding of SEO concepts and ability to collaborate on organic growth strategies
- Experience working with PR and analyst relations