Marketing Mannager

Emerald is a fast-growing remote recruitment and talent solutions company that helps U.S. businesses build high-performing teams with top-tier talent from Latin America. They are seeking a proactive, strategic, and hands-on Marketing Manager to lead marketing initiatives that drive brand growth, lead generation, and business impact.

Responsibilities:

• Develop and implement marketing strategies aligned with Emerald’s business goals and growth objectives
• Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and engagement
• Support the development and promotion of new services, offers, or initiatives
• Coordinate promotional activities, partnerships, webinars, events, and other brand visibility efforts
• Ensure consistency in messaging, positioning, and brand presentation across all channels
• Recruit, interview, onboard, train, and develop marketing team members as needed
• Oversee daily marketing operations and provide guidance, feedback, and support to the team
• Set clear expectations, monitor performance, and conduct timely performance evaluations
• Foster a collaborative, accountable, and results-driven team environment
• Manage disciplinary actions and performance issues in accordance with company policy when necessary
• Conduct market research to identify trends, audience needs, competitor activity, and new business opportunities
• Analyze campaign results and marketing performance data to improve effectiveness and ROI
• Evaluate customer behavior, service demand, and market positioning to support strategic decision-making
• Support sales forecasting and strategic planning through data-driven insights
• Review pricing trends and competitive positioning to help refine Emerald’s offerings
• Analyze financial considerations related to marketing initiatives and business growth opportunities
• Create, manage, and monitor marketing budgets
• Ensure marketing resources are allocated effectively and efficiently
• Track KPIs and report on campaign outcomes, pipeline impact, and overall marketing performance
• Continuously improve internal marketing processes, workflows, and reporting systems

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• At least 3 years of experience in marketing or a related field
• Prior experience managing or supervising team members
• Strong experience developing and executing marketing campaigns
• Excellent verbal and written communication skills
• Strong interpersonal and customer service skills
• Superb organizational skills and attention to detail
• Strong analytical, problem-solving, and decision-making abilities
• Proven leadership and team management skills
• Ability to create, implement, and monitor budgets
• Solid understanding of marketing principles, brand positioning, and promotional strategies
• Proficiency in Microsoft Office Suite and other relevant marketing tools
• Experience in B2B marketing, recruitment marketing, staffing, or professional services
• Familiarity with digital marketing strategies including email marketing, social media, paid campaigns, content marketing, and lead generation
• Experience working in a fast-paced, high-growth company
• Ability to manage multiple projects simultaneously and meet tight deadlines