Senior Content Marketing Writer

Genesys is a company that empowers organizations to enhance customer and employee experiences through AI-driven solutions. They are seeking a Senior Content Marketing Writer to create strategic, compelling content that aligns with their mission and supports various marketing initiatives.

Responsibilities:

• Develop high-impact, full-funnel campaign content aligned to global GTM priorities and strategic initiatives
• Translate complex product and platform capabilities into clear, compelling narratives and content
• Create content across formats and channels, including web, blog and SEO articles, audio/video, long-form assets, and enablement
• Ensure narrative consistency across ICPs, personas, industries, and regions
• Serve as a strategic writing partner to cross-functional marketing teams
• Leverage analytics, audience insights, and AI tools to continually optimize content for discoverability, formats, channels and overall efficacy

Requirements:

• 8+ years of B2B content marketing writing with experience in SaaS, cloud platforms, or customer experience/AI-led technology (writing samples required)
• Proven ability to write for executive audiences and technical decision makers
• Strong understanding of ICP development, buyer journeys, and GTM motions
• Exceptional storytelling abilities across content formats, types, and channels
• Excellent communication skills with strong editorial discipline and operational rigor
• Experience integrating AI narratives and innovation storytelling into enterprise-level messaging
• Familiarity with performance-driven content optimization and AI-enabled content