Product Marketing & GTM Lead

Pavago is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products. This role requires a hands-on approach to product launch, beta user acquisition, and developing effective positioning and messaging, all while thriving in a fast-paced startup environment.

Responsibilities:

• Own the complete go-to-market strategy for: Product A, Product B
• Build launch plans from the ground up: Positioning, Messaging, Acquisition strategy, Launch sequencing, User onboarding
• Personally execute launch initiatives instead of delegating execution
• Continuously refine launch strategy based on user feedback and performance data
• Apply learnings from Product A to improve the launch of Product B
• Identify and recruit beta users for early product validation
• Execute outbound outreach through: LinkedIn, Email, Communities, Founder networks, Partnerships
• Build relationships with early adopters and gather actionable feedback
• Create systems for onboarding, engagement, and retention during beta stages
• Develop compelling positioning that clearly communicates product value
• Craft messaging tailored to: ICPs, Buyer pain points, Use cases, Market segments
• Create clear, conversion-focused narratives that drive engagement and adoption
• Continuously test and refine messaging based on market feedback
• Create and manage: Landing pages, Email sequences, Product launch campaigns, Waitlists, Onboarding flows, Product announcements
• Write high-converting: Copy, CTAs, Email campaigns, User onboarding sequences
• Coordinate launch execution across stakeholders and partners
• Document: Launch strategies, Campaign learnings, Messaging tests, Acquisition channels, Conversion insights
• Build repeatable GTM systems and playbooks for future launches
• Improve launch speed, efficiency, and scalability over time
• Successful launch execution for both SaaS products
• Strong beta user acquisition and onboarding
• Clear product positioning and messaging alignment
• Repeatable GTM systems and processes established
• Fast iteration cycles based on market feedback
• Efficient launch-to-growth transition
• Build and refine launch plans
• Conduct outreach to beta users and partners
• Write launch copy, onboarding emails, and landing page messaging
• Analyze user feedback and campaign performance
• Coordinate launch activities and timelines
• Test positioning, acquisition channels, and onboarding flows
• Document learnings and optimize future launch systems

Requirements:

• Proven experience as an early GTM hire (employee #1–5 preferred)
• Experience launching at least one B2B SaaS product end-to-end
• 4–8 years of experience across: Product Marketing, Demand Generation, Growth Marketing, GTM Strategy, Product Launches
• Strong hands-on execution ability across: Campaigns, Copywriting, Outreach, Launch strategy
• Experience building: Launch systems, Playbooks, Repeatable workflows
• Ability to multitask across multiple growth initiatives simultaneously
• Excellent written and verbal communication skills
• Experience in venture-backed or high-growth startups
• Familiarity with PLG (Product-Led Growth) environments
• Experience working directly with founders or executive teams
• Exposure to: SaaS growth loops, User onboarding, Lifecycle marketing, Community-led growth
• Experience with tools like: HubSpot, Apollo, Webflow, Notion, GA4, Mixpanel