Senior Data Scientist- Global Marketing Measurement & Optimization (Remote)

McCormick & Company is a leader in herbs, spices, seasonings, and condiments, and they are seeking a Senior Data Scientist for Global Marketing Measurement and Optimization. This role will be responsible for leading projects that enhance understanding of marketing effectiveness and developing predictive models to inform decision-making.

Responsibilities:

• Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing)
• Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform
• Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick
• Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities
• Develop training content that enables business partners to use marketing optimization capabilities more effectively

Requirements:

• Bachelor's degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
• 8+ years' experience in data science, with media analytics expertise
• Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
• Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space
• Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
• Demonstrated ability to connect the dots between complex data/analytics and business understanding
• Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
• Expertise in SQL and Python coding
• Demonstrated experience with building data models, machine learning & AI
• Comfortable working with structured and unstructured data sources, e.g. syndicated data, SAP
• Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles
• Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity
• Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily
• Ability to synthesize analytic learnings and translate into compelling stories for a business audience
• Effective at building collaborative, cross functional and cross-geography partnerships
• Excellent written communication and presentation skills
• Ability to travel internationally, as needed (0-5%)
• Strong personal leadership, including attention to detail, quality of work and bias toward action
• CPG or Food/Bev experience