Senior Content Marketer, SEO

Animalz is a content marketing agency specializing in partnering with B2B SaaS companies and tech organizations to drive sustainable growth through high-quality content. They are seeking a Senior Content Marketer to write and optimize SEO content for B2B technology customers, focusing on content performance and strategy execution. The role involves managing customer accounts, producing high-quality content, and leading performance reporting.

Responsibilities:

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards
• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example
• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)
• Contribute to AEO work—including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search
• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations
• Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence
• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight
• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations
• Join customer calls and build trusted relationships through clear communication and demonstrated expertise
• Collaborate with design on visuals and graphics that support your content deliverables
• Contribute to team knowledge-sharing and internal initiatives, including process improvements

Requirements:

• 4–6 years of experience in content marketing, preferably in B2B SaaS or an agency setting
• Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices
• Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis — and you know how to diagnose why a piece isn't ranking and what to do about it
• Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility and are actively building hands-on skills in this space — prompt tracking, citation monitoring, AEO audits, and optimizing for AI Overviews
• Comfort working with AI content workflows: You can edit and elevate AI-generated content to publication quality, and you're eager to give input that helps shape and improve those workflows over time
• Analytical mindset: You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions, not just report on them
• Familiarity with content and analytics tools such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents
• AI fluency: You use AI tools to support your workflow responsibly and efficiently, and stay current on emerging best practices
• Technical curiosity: You genuinely enjoy learning how software products work so you can write about them with authority
• Content operations: You manage multiple accounts and contributors while maintaining quality and meeting deadlines
• Strong communication and remote collaboration skills; you build trust with customers through transparency and insight
• Coachability and ownership: You take initiative, adapt when priorities shift, and are always looking to sharpen your craft