Performance Marketing Manager - Paid Social (m/f/d) | Series B Scale-up

Edurino is a leading EdTech company focused on early childhood education through hybrid learning. The Performance Marketing Manager (Paid Social) will drive growth by transitioning operations from an external agency to an internal team, refining Meta strategies, and executing high-performance campaigns.

Responsibilities:

• Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution
• Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets
• Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time
• Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies
• Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals
• Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission

Requirements:

• 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment
• Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization
• Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API
• Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets
• Experimental mindset with a deep passion for psychological hooks and creative messaging
• You bring experience scaling TikTok campaigns