Senior Manager, Growth Marketing

EdSights is building technology for higher education to understand student needs through AI-powered conversations. The Senior Manager, Growth Marketing will be responsible for shaping and owning the demand generation program, building a multi-channel marketing engine and collaborating closely with Sales and RevOps to drive pipeline and revenue.

Responsibilities:

• Build and scale a multi-channel demand engine
• Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
• Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
• Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
• Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
• Oversee and optimize website performance, including conversion rates and qualified inbound traffic
• Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
• Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
• Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
• Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

Requirements:

• 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company
• Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
• Proven track record of building and scaling campaigns that directly source pipeline and revenue
• Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
• Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
• Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
• You actively use AI tools to move faster and produce better work
• Ability to work independently and thrive in a fast-paced, remote environment
• Experience in EdTech, higher education, or selling into college/university buyers
• Familiarity with intent data platforms and how to operationalize signals for BDR outreach
• Prior experience as an early marketing hire or in a founding growth role where you built programs from scratch