Director, Growth Marketing

Morning Consult is a global decision intelligence company changing how modern leaders make smarter decisions. They are seeking a Director, Growth Marketing to build and own the engine that converts brand authority and content output into qualified pipeline, focusing on both strategic and hands-on marketing initiatives.

Responsibilities:

• Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home
• Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels
• Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes
• Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets
• Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini
• Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team
• Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline
• Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services
• Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences
• Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment and pipeline/revenue impact
• Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution
• Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency
• Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops
• Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels
• Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy
• Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy

Requirements:

• 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage
• Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship
• Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic
• Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume
• Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences
• Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what 'good' pipeline looks like
• Comfort across most of the following tech stack categories: Paid media (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager); CRM (Salesforce); Signal-based marketing (Clay, Deepline, or Bombora); Analytics & BI (Looker, Tableau, or similar); AI tools (Active, practical daily use of AI for ad copy, audience segmentation, forecasting, or workflow automation)
• Experience with programmatic out-of-home or event-adjacent paid media strategies
• Background in data, research, intelligence, or media businesses where the product is insight rather than software
• Experience marketing to enterprise buyers in financial services or professional services verticals
• Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels