Staff Product Designer, Growth

Motive Software is pioneering human transformation at scale, and design plays a central role in that mission. As a Staff Product Designer, Growth, you will own the full Growth surface at BetterUp, partnering with cross-functional teams to drive experimentation and enhance user engagement.

Responsibilities:

• Own the end-to-end design strategy and execution for BetterUp’s full Growth surface—including conversion experiments, onboarding, lifecycle and transactional communications, and auth flows
• Lead growth test design: rapidly ideate, prototype, and iterate on conversion and activation experiments in partnership with product and data science
• Define and evolve the onboarding experience—shaping the new user journey from first touch to time-to-value, reducing friction, and building habit
• Own emails and messages: design lifecycle and transactional communications that are clear, on-brand, and drive meaningful engagement
• Design and maintain sign-up, login, and identity flows that are seamless, secure, and optimized for conversion at the top of the funnel
• Translate ambiguous growth briefs into clear design frameworks and testable hypotheses that guide teams toward measurable outcomes
• Partner with senior product, engineering, and marketing leaders to shape Growth’s product direction and long-term roadmap
• Mentor designers and elevate design craft across the Growth team—through critique, feedback, and hands-on guidance