Director, Integrated Marketing Strategy

Sedgwick is a leading claims management services company that values meaningful work and a supportive culture. The Director of Integrated Marketing Strategy & ABM will lead the development and execution of marketing campaigns that drive growth and engagement, collaborating with various teams to ensure alignment with business priorities.

Responsibilities:

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams
• Partner with sales leadership to identify and prioritize strategic accounts
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement
• Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics
• Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities
• Coordinates personalized outreach programs, landing pages, executive events and nurture experiences
• Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals
• Manages performance optimization through testing, reporting and analytics
• Collaborates cross-functionally with creative, communications, digital, analytics and business teams
• Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs
• Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting
• Drives continuous optimization across campaign performance, targeting, conversion and engagement

Requirements:

• Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred
• Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM)
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes
• Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities
• Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations
• Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives
• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement
• Knowledge of lifecycle marketing and revenue operations processes
• Familiarity with intent data, audience segmentation, and account scoring methodologies
• Strong analytical skills with the ability to interpret data and drive performance optimization
• Excellent communication, presentation, and executive presence skills
• Strong organizational and project management skills
• Ability to collaborate across cross-functional teams and align stakeholders
• Ability to meet or exceed Performance Competencies