Direct Response Creative Strategist (Media Buying Experience Required) — DTC Brands

Natura Labs is a performance marketing agency specializing in paid social for DTC brands in health and wellness. They are seeking a creative strategist with a strong background in direct response to manage creative strategy and Meta accounts for various brands, focusing on optimization and testing.

Responsibilities:

• Full creative strategy: research, angles, hooks, scripts, briefs, and concept pipeline
• Native ads and advertorial-style creative for health and wellness brands
• Batch creative testing: multiple new angles per week across all assigned accounts
• Day-to-day Meta account management: optimization, scaling, and daily updates
• Translating performance data into the next creative decision
• Protecting business metrics: ROAS, MER, CPA, LTV:CAC