Senior Performance Marketer – Meta‑First (E‑comm + Healthcare, 45+) $120k–$300k+/yr

SummaUp by Dr. Ryan M.D. is an innovative e-comm and healthcare brand focused on providing health care solutions for those over 45. The Senior Performance Marketer will be responsible for driving elite performance on Meta, managing ad accounts, optimizing campaigns, and ensuring profitable scaling of spend while maintaining accountability for CAC and reporting discipline.

Responsibilities:

• Operate the Meta ad accounts day‑to‑day across our core brand and new offers
• Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization – you live in the platform, not above it
• Structure, launch, and scale Meta campaigns with clear CAC and volume targets
• Profit‑aware scaling: push spend up while keeping ROAS / CAC in target bands. You know when to lean in, when to hold, and when to pull back – and can defend every decision
• Build and execute structured testing roadmaps (hooks, angles, offers, LPs)
• Work hand-in-hand with our cofounder to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically
• You don't just consume creative - you shape what gets made
• Generate and test winning concepts for statics, UGC, and video
• Write high‑converting direct‑response copy or tightly direct copywriters
• Synthesize best‑in‑class e‑comm / competitor ads into new variations and angles
• Review and challenge Google/YouTube agency performance weekly
• Align channel‑level and blended CAC, MER, and payback goals
• Ensure creative and learnings from Meta inform YT/Google, and vice versa
• Flag tracking, attribution, and funnel issues that impact total new‑customer growth
• Run a weekly rhythm: plan → execute → review → re‑plan, with reporting leadership can trust without having to ask follow-up questions. Your forecasts are realistic. Your decision rules are clear. Your comms are crisp
• Conduct morning / mid‑day / end‑of‑day checks when scaling (6–7 days/week)
• Make real‑time adjustments to budgets, bids, audiences, and creatives based on data
• Maintain and harden our Business Manager / account structures to handle platform volatility, policy changes, and the unique compliance challenges of healthcare‑adjacent advertising
• New-channel expansion (over time): As you earn the right, you take on adjacent channels - Google, YouTube, programmatic, affiliate - applying the same operator discipline
• Team building (over time): As we add junior buyers underneath you, you hire, mentor, and lead the Meta pod. You build the bench that this hire is the seed of

Requirements:

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC ecom brands, in the platform yourself every day. Not 'led a team that did it.' Not 'oversaw an agency that did it.' You did it
• 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances. You can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks
• DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You're not just a great optimizer - you're someone the team can rely on. your work is legible and reliable
• Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings
• Startup intensity: You measure yourself in outcomes, not hours, but the outcomes here require real intensity. You'll work 50+ hours/week, async, in a high-ownership culture
• Google Ads experience: Hands-on across search, PMAX demand gen, and YouTube. We'll likely want you to take this on over time
• Other channel range: affiliate, programmatic, offline (CTV, podcast, OOH) and potentially TikTok Ads - any depth here accelerates how quickly you can broaden out
• Healthcare / regulated category experience: (telehealth, weight loss, HRT/ ED/ supplements, or any other category where compliance is a daily reality)
• Attribution sophistication: Comfort with incrementality testing, post-purchase surveys - and a healthy skepticism of platform-reported ROAS
• Management / mentorship experience: You've hired, developed, and led media buyers before, even informally
• Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded
• A clear case where you moved CAC from 'agency level' to 'affiliate level' on a real offer
• Experience targeting women 40–65 at scale on Meta/Google