AG URGENT CARE, P.C. is seeking a creative, detail-oriented Content Creator to support digital content needs across their healthcare and wellness brands. The role involves managing content from concept to performance review while ensuring messaging is on-brand and compliant.
Responsibilities:
- Create and manage content for websites, landing pages, and service pages across all brands
- Write, schedule, and publish social media posts (Instagram, Facebook, LinkedIn, Google Business)
- Develop blog articles, health tips, and educational posts tailored to each brand's audience
- Write and deploy weekly branded email communications across all brands — including newsletters, patient engagement campaigns, and promotional sends
- Manage and update Google Business Profiles across all locations — posts, Q&A, and service descriptions
- Write and maintain provider bios, staff spotlights, and team page content
- Perform basic SEO tasks — keyword research, meta descriptions, and title tag optimization for web pages
- Write scripts for short-form patient-facing videos and explainer content
- Write scripts for internal training videos
- Develop content for PowerPoint presentations — decks for internal use, patient education, and leadership/stakeholder purposes
- Write and organize copy for fliers, brochures, and other print or digital marketing collateral
- Coordinate with the content calendar manager and internal teams to align on launches, events, and promotions
- Maintain consistent brand voice across all platforms and deliverables
- Track content performance and suggest improvements based on engagement data
- Repurpose long-form content into short-form social assets and vice versa
- Coordinate with advertising and media experts to improve marketing results
- Prepare accurate reports on our marketing campaign’s overall performance
- Work with team to brainstorm new and innovative growth strategies
Requirements:
- Creative and detail-oriented
- Experience in content creation for digital platforms
- Ability to manage content end-to-end
- Experience with SEO tasks including keyword research, meta descriptions, and title tag optimization
- Strong writing skills for various formats including social media, blogs, emails, and scripts
- Ability to maintain consistent brand voice across all platforms
- Experience in tracking content performance and suggesting improvements
- Ability to coordinate with internal teams and manage content calendars
- Experience in developing content for presentations and marketing collateral
- Ability to engage audience through creative content
- Experience in preparing reports on marketing campaign performance
- Ability to brainstorm new and innovative growth strategies
- Must submit a website/photo or image of a blog proposal for healthcare-related topics