Field Marketing Manager, Brazil

Atlassian is a company focused on unleashing the potential of every team through their innovative software products. They are seeking a Field Marketing Manager to lead the development and execution of marketing programs aimed at driving demand within the LATAM market, particularly in Brazil, while collaborating with various internal teams to deliver a cohesive marketing approach.

Responsibilities:

• Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within LATAM market
• Deliver marketing campaigns and programs that will drive LATAM pipeline, with a specific focus on Brazil
• Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy
• Be an advocate for the LATAM/Brazil sales organization and help the rest of the marketing team understand regional priorities
• Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
• Manage the LATAM/Brazil activity calendar for the year
• Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure
• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
• Engage with the Atlassian Brand and Global Communications teams to build awareness in the LATAM market through campaigns and PR agency support
• Oversee the localization and adaptation of global marketing content and materials to ensure relevance to regional audiences

Requirements:

• At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
• In-depth experience working with marketing and sales funnels
• Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
• Self-starting tendencies with an ability to drive projects forward
• Critical thinking with strong problem-solving skills
• The ability to successfully manage multiple campaigns and programs running at the same time
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
• Brazilian Portuguese native essential