Key skills
Account-Based Marketing1 Few ABM campaign executionPaid mediaEmail marketingContent syndicationDirect mail marketingEvent planning and executionSalesforceMarketoCommonRoom OutreachZoominfoTechTarget Priority EngineReachdeskFollozeDemandbaseAtlassianLeadershipCommunicationSales
About this role
Atlassian is a company motivated by a common goal to unleash the potential of every team. They are seeking an experienced Account-Based Marketing (ABM) Manager to join their Global Account-Based Marketing and Regional Demand Generation team, where the role will involve collaborating closely with the AMER Strategic Sales Team to drive revenue growth across strategic accounts in the AMER region.
Responsibilities:
- Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
- Collaborate closely with the Strategic Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
- Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
- Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
Requirements:
- 7+ years of marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
- Strong track record of developing outbound programs in partnership with sales
- A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
- Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, etc