Senior Creative Strategist, Performance Marketing

Scribe is a leading Workflow AI platform utilized by Fortune 500 companies to enhance productivity. They are seeking a Senior Creative Strategist to manage the creative lifecycle for paid social campaigns, focusing on developing high-converting concepts and leveraging performance data to optimize creative strategies.

Responsibilities:

• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users
• Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact
• Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next
• Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market
• Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity
• Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve
• Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results

Requirements:

• 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition
• 2-3+ years of experience specifically in a creative strategy role, not just production or media buying
• Hands-on creative craft experience, including scripting, storyboarding, and video editing
• Experience in both agency and in-house environments, and an understanding of the pace, expectations, and creative rigor required in each
• Strong performance fluency, including familiarity with Meta's ad formats, placements, and algorithmic behaviors
• Clear communication skills, both written and verbal, with the ability to articulate the 'why' behind every concept, script, and test you run
• Experience in other areas like DTC
• Understanding of the strengths and blind spots of both agency and in-house environments
• Ability to turn raw data into creative insight
• Comfortable with AI tools and automation to speed up research, iteration, and rough drafts
• Ability to build concepts from human truths, pain points, and behavior psychology
• Experience working in 1–2 week sprint cycles
• Humble, collaborative, and low-ego