Director of Growth Marketing

Tithe.ly is a company focused on providing tools and services for churches. As the Director of Growth Marketing, you will lead marketing strategies and execution to help churches discover and benefit from Tithe.ly’s offerings, overseeing various channels and ensuring successful campaign performance.

Responsibilities:

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Hire and onboard new team members as the function grows
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization
• Ensure paid and organic efforts work together to maximize visibility and engagement
• Evaluate new channels, platforms, and AI-driven opportunities
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact
• Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs

Requirements:

• 7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results
• 3–5 years leading marketing teams, including hiring, coaching, and setting priorities
• Proven success executing integrated campaigns across email, events, paid media, and digital channels
• Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting
• Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta
• Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact
• Strong cross-functional communication and stakeholder management skills
• Drive Results: Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges
• Strategic Mindset: Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth
• Manages Complexity: Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions
• Develops Talent: Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals
• Plans and Aligns: Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively
• Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting
• Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals
• Experience with account-based marketing (ABM) strategies and supporting platforms
• Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations
• Experience in high-growth or category-defining SaaS environments
• Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution