Product Marketing Specialist

eTeam is seeking a Product Marketing Specialist to provide product marketing support for Retirement Solutions investment products. The role involves managing content creation, product messaging, and executing marketing campaigns to acquire and retain clients.

Responsibilities:

• Assist with the development and implementation of product marketing strategy, turning ideas into reality
• Manage seamless product launches by executing go-to-market plans, including developing campaigns and creating content deliverables
• Develop product positioning and messaging, crafting meaningful content based on audience needs
• Build and manage multi-media content, including sales materials, social posts, emails, and videos
• Develop strong working relationships with Product, Distribution, Marketing, Law, Compliance, and Sales Enablement partners
• Contribute to journey mapping for respective audiences – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs
• Manage and help develop engagement and other measurements and KPIs based on overall business goals

Requirements:

• Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b))
• Ability to manage multiple projects
• Collaborative content creator adept at building effective partnerships at varying levels of the organization
• Excellent project management and communications skills
• Strong interpersonal communication and organization skills
• 3+ years of experience in marketing, ideally within financial services
• Strong communication skills (oral and written)