Sr. Manager, Performance & Search Marketing

Hydrafacial is a global category-creating company focused on innovative beauty health experiences. The Senior Manager, Performance & Search Marketing will own B2B pipeline growth across Paid Media and SEO/AEO, balancing strategy and execution in a fast-paced environment while collaborating cross-functionally to optimize performance and drive results.

Responsibilities:

• Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through
• Manage digital agency relationships across paid media, ensuring strategy accountability, budget pacing, and KPI delivery. You set the direction, and they execute to your standard
• Partner with the Director, Digital Experience, on landing pages and conversion-optimized content that supports paid campaign performance across B2B and B2B2C audiences and sub-verticals
• Partner with the Influencer Marketing Manager and Creative team to develop performance-driven content that fuels full-funnel paid strategy
• Establish benchmarks across paid channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into clear, actionable optimization recommendations
• Share paid media strategy, learnings, and best practices with global marketing partners to support international growth efforts
• Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic
• Manage digital agency relationships across SEO/AI search, ensuring strategy accountability and KPI delivery
• Partner with the Director of Digital Experience on site architecture, on-page content, and structured data optimized for both traditional and AI-driven search
• Establish benchmarks across organic channels; report regularly on search and AI engine performance and pipeline contribution, translating data into actionable optimization recommendations
• Share SEO/AEO strategy, learnings, and best practices with global marketing partners to support international search visibility

Requirements:

• 7+ years of experience in digital marketing, with a strong, provable B2B track record and demonstrated end-to-end ownership of paid media and organic search channels
• B2B marketing experience is required; experience driving pipeline in a complex and long sales cycle environment (capital equipment, SaaS, medical devices, or similar) is strongly preferred
• Proven experience directly owning paid media strategy across Google, Meta, and LinkedIn, including campaign management, budget ownership, and agency oversight
• Proven experience owning organic search strategy, with hands-on experience or deep curiosity in AEO and GEO. You follow how AI-driven search is evolving and have already started experimenting with it, not waiting for it to become standard practice
• Experience managing campaigns across multiple sub-verticals or audience segments simultaneously, with the ability to prioritize without losing channel performance
• Experience with GA4, Google Tag Manager, and BI reporting tools (Power BI or equivalent)
• Strong analytical mindset. Comfortable building reports, identifying trends, and making data-driven recommendations without being handed a template
• Exceptional project management skills and the ability to drive multiple workstreams simultaneously without losing focus or quality
• Proven comfort operating in ambiguity; able to build structure, lead channel strategy, and execute with limited direction in a lean team environment
• High accountability orientation. You own your metrics and communicate proactively when something's off
• Strong cross-functional communicator with the professional maturity to work across creative, technical, sales, and executive stakeholders without losing momentum
• Experience in B2B2C, beauty, skincare, medical aesthetics, or wellness industries
• Experience with content syndication platforms and/or programmatic advertising
• Familiarity with Power BI, HubSpot, ON24, or similar data and event platforms
• Experience with Clay for lead discovery, enrichment, or integrations