Digital Marketing Manager

RealPage, Inc. is a leading technology company in the property management sector, and they are seeking a data-driven and creative Digital Marketing Manager. The role involves leading multi-channel paid media programs to enhance customer acquisition and revenue growth while collaborating with various teams to optimize marketing performance.

Responsibilities:

• Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications
• Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization
• Develop audience segmentation and retargeting strategies to improve conversion performance
• Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution
• Identify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalability
• Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution
• Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting
• Build campaign forecasts and performance projections
• Develop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics tools
• Present insights, recommendations, and performance updates to marketing stakeholders
• Partner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaigns
• Coordinate with external agencies and vendors to ensure successful delivery and optimization
• Support light organic social media management initiatives for Mixed Use brands
• Stay current on digital marketing trends, emerging platforms, AI tools, and paid media best practices

Requirements:

• 3–5 years of experience in digital marketing, performance marketing, or paid media management
• Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns
• Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4
• Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making
• Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel
• Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong communication skills with the ability to translate data into actionable insights
• Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent practical experience
• Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
• Experience using a project management tool such as Hive is a plus
• Google Ads, Microsoft Ads and/or Google Analytics certified