Marketing Content & Launch Manager

Live Your Message is a company dedicated to transforming lives through innovative online education. They are seeking a Marketing Content & Launch Manager who will be responsible for managing marketing launches, refining content quality, and ensuring alignment across various teams to enhance the customer experience.

Responsibilities:

• Quickly learn and internalize our brand voice, standards and marketing philosophy, helping ensure all customer-facing content reflects the Live Your Message brand
• Review, QA and refine marketing assets including emails, landing pages, sales pages, webinar materials, videos, social content and supporting collateral to ensure clarity, consistency and quality
• Serve as a trusted partner to the CMO by helping translate ideas, feedback and strategic direction into clear, actionable deliverables for the team
• Own the execution of marketing launches from planning through completion, ensuring every moving piece stays aligned, on schedule and up to Live Your Message standards
• Act as the central hub between content, design, tech, customer support, paid media, partnerships and leadership to keep projects moving and priorities clear
• Lead weekly cross-departmental meetings, driving decisions, accountability and follow-through
• Build and maintain launch plans, timelines, project trackers and communication systems that provide visibility across multiple concurrent initiatives
• Identify risks, bottlenecks and competing priorities before they become problems, bringing solutions and recommendations rather than simply escalating issues
• Manage shifting priorities and last-minute changes without losing momentum or creating unnecessary chaos for the team
• Communicate proactively with leadership, providing concise updates, surfacing decisions needed and ensuring nothing falls through the cracks
• Help strengthen and improve marketing systems, workflows and launch processes so the team can move faster without sacrificing quality
• Take ownership of outcomes, not just tasks, ensuring projects are completed successfully and the customer experience remains exceptional from first touchpoint to enrollment

Requirements:

• Quickly learn and internalize our brand voice, standards and marketing philosophy, helping ensure all customer-facing content reflects the Live Your Message brand
• Review, QA and refine marketing assets including emails, landing pages, sales pages, webinar materials, videos, social content and supporting collateral to ensure clarity, consistency and quality
• Serve as a trusted partner to the CMO by helping translate ideas, feedback and strategic direction into clear, actionable deliverables for the team
• Own the execution of marketing launches from planning through completion, ensuring every moving piece stays aligned, on schedule and up to Live Your Message standards
• Act as the central hub between content, design, tech, customer support, paid media, partnerships and leadership to keep projects moving and priorities clear
• Lead weekly cross-departmental meetings, driving decisions, accountability and follow-through
• Build and maintain launch plans, timelines, project trackers and communication systems that provide visibility across multiple concurrent initiatives
• Identify risks, bottlenecks and competing priorities before they become problems, bringing solutions and recommendations rather than simply escalating issues
• Manage shifting priorities and last-minute changes without losing momentum or creating unnecessary chaos for the team
• Communicate proactively with leadership, providing concise updates, surfacing decisions needed and ensuring nothing falls through the cracks
• Help strengthen and improve marketing systems, workflows and launch processes so the team can move faster without sacrificing quality
• Take ownership of outcomes, not just tasks, ensuring projects are completed successfully and the customer experience remains exceptional from first touchpoint to enrollment
• You can pick up a brand voice fast -- not just the surface-level tone, but the specific word choices, rhythms, structural patterns and what-not-to-say rules that make it feel like one person wrote everything. Within 30 days, you're the one catching voice inconsistencies, not creating them
• You can hold the 30,000-foot view and the line-level detail at the same time -- zooming out to see how a campaign fits together, then zooming in to catch what's missing from a single email or asset
• You have strong marketing instincts and can identify unclear messaging, inconsistencies, weak positioning, AI-generated fluff or quality issues before they reach leadership
• You have a solid instinct for voice, messaging and quality. You can quickly learn an established brand voice, identify content that feels off-brand and explain exactly what needs to change. You don't just review content — you make it better
• You're a fast processor who can track multiple projects simultaneously without losing the thread on any of them. You notice what's slipping before it slips
• You manage up naturally -- giving leadership what they need to make decisions without being asked -- and you manage down effectively, keeping the team moving with clear direction and appropriate accountability
• You can hold 6 active campaigns in your head at once, flag a missing asset before anyone asks, and still catch the typo on page 4. Chaos doesn't rattle you -- it's just a problem to organize
• Leadership never has to wonder where something stands with you. You surface the right information at the right time -- not everything, not nothing, but exactly what someone needs to make a decision or stay unblocked
• When something is off track, you don't wait for permission to fix it. You diagnose, propose a solution and move -- then loop people in, not the other way around
• Experience in online education, coaching or digital products
• Experience supporting a founder-led business or working closely with a CEO, CMO or visionary leader
• Strong copyediting, content QA and brand voice refinement skills
• Experience managing launches, webinars, virtual events or enrollment campaigns
• Familiarity with Monday.com, Keap, HubSpot, ActiveCampaign, ConvertKit or similar marketing systems
• Experience using AI tools to improve project management, content workflows, quality assurance or operational efficiency
• Experience creating SOPs, workflows and scalable systems
• Strong understanding of customer journeys, marketing funnels and conversion-focused campaigns