Product Marketing Manager

Raspberry AI is a generative AI design platform built for fashion brands and retailers, helping teams streamline workflows and accelerate product development. They are seeking a Product Marketing Manager to develop core messaging, own go-to-market strategies, and lead market research for product launches.

Responsibilities:

• Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed
• Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans
• Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success
• Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles
• Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations
• Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels
• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
• Attend customer-facing meetings and events when marketing presence adds value

Requirements:

• 5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus
• Proven ability to develop positioning and messaging that drives pipeline
• Strong strategic instincts paired with ability to execute
• Experience building GTM plans for product launches