Head of Performance Marketing

LTV.ai is redefining email marketing for e-commerce brands by automating the manual processes involved. They are seeking a Head of Performance Marketing to architect and scale their performance marketing function from scratch, owning the strategy, execution, and measurement across various channels.

Responsibilities:

• Build LTV ai's entire performance marketing engine from the ground up - strategy, channels, creative, measurement, and the operating system that ties it all together
• Own the full function end-to-end as a true operator: you set the strategy and you execute it, without waiting on a team to do the work for you
• Run an agentic, AI-native workflow where you personally produce the creative, copy, and assets using AI tools rather than briefing out to designers, agencies, or contractors
• Own paid acquisition across channels (Meta, Linkedin, and emerging platforms) and treat the entire funnel as a system to be instrumented, tested, and optimized
• Build the measurement and attribution backbone so every dollar is tied to a measurable outcome
• Establish the frameworks, tooling, and processes that let performance marketing scale efficiently as we grow
• Partner directly with the founding team on positioning, growth strategy, and where to place the next bet

Requirements:

• Performance marketing experience on the e-commerce brand side - you've owned paid acquisition and growth for a DTC or omni-channel brand at scale, and you understand the economics that actually matter (CAC, LTV, ROAS, payback, contribution margin)
• A genuine 0→1 builder - you've stood up a function, a channel, or a growth motion from nothing, not just optimized inside someone else's structure
• An agentic AI operator - your default instinct is to use AI to do the work itself. You generate creative, ad copy, landing pages, and entire campaigns with AI tools, and you've built workflows that let one person produce what used to take a full team
• Comfortable being a hands-on individual contributor and a function owner at the same time - you'd rather build the machine and run it than manage people running it (at least to start)
• Deep fluency across the e-commerce growth stack and a strong point of view on what's working right now across channels
• Analytical to the core - you read the data, find the leverage, and move fast on it
• High ownership, high autonomy, and a bias for action - you don't need a brief to get started