Growth Marketing Manager (DTC)

Hungry Minds is an international publishing house known for innovative educational products. They are seeking a Growth Marketing Manager to develop and execute marketing strategies aimed at driving customer acquisition and revenue growth for their e-commerce products.

Responsibilities:

• Develop and execute growth strategies to scale online sales and customer acquisition
• Plan and optimize campaigns across paid social, paid search, email marketing, and affiliate channels
• Analyze user behavior, conversion funnels, and marketing performance to identify growth opportunities
• Run A/B tests and growth experiments to improve conversion rates and marketing ROI
• Work closely with content, creative, and product teams to build high-performing marketing funnels and landing pages
• Manage and optimize paid advertising campaigns (Meta, Google, TikTok, etc.)
• Monitor industry trends, competitor strategies, and new growth opportunities in eCommerce
• Track and report key performance metrics including CAC, ROAS, LTV, and conversion rates

Requirements:

• 2–4+ years of experience in growth marketing, performance marketing, or digital marketing in eCommerce
• Strong understanding of customer acquisition, conversion optimization, and marketing analytics
• Hands-on experience with Google Analytics, Meta Ads, TikTok Ads, CRM systems, and marketing automation tools
• Experience running experiments and A/B testing to improve marketing performance
• Analytical mindset with the ability to translate data into actionable insights
• Proactive, creative, and results-driven approach