Data Scientist II - Marketing Automation Performance Analytics

Expedia Group is a leader in global travel technology, dedicated to enhancing travel experiences through innovative solutions. They are seeking a Data Scientist II to optimize organic search performance using AI and automation, focusing on building analytical workflows and performance intelligence for their brands. The role involves collaboration with marketing analysts to translate business needs into automated solutions that improve efficiency and insights.

Responsibilities:

• Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep dives
• Develop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlier
• Partner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loops
• Create clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business context
• Support performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automation
• Continuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questions